Poster design for Scottish Ballet
Indigo Design was taken on board by Scottish Ballet to help attract a wider audience to its productions. Initially this was for the ground-breaking production, Sweat, Baroque & Roll. Indigo Design suggested that for the first time ever, the dancers themselves appear on the Posters and Leaflets and for the first time postcards were designed for distribution in nightclubs and bars. The campaign was so successful it won attention in its own right from the Scottish Sunday papers, and, as planned, there was a significant upturn in the numbers, particularly of men, attending the ballet.

Indigo Design went on to produce the design for print for Scottish Ballet for the next four years, including 'Cinderella', the Christmas Ballet. This prestigious production is vital in generating the lion's share of the Ballet's annual income. The main audience is women over 40 and young girls. The campaign was designed specifically to attract this audience giving a sense of wonder, and traditional Christmas magic.

Indigo Design was asked to create advertising posters and Flyers for the National Tours. Scottish Ballet were keen to convey the unique sense of location and special occasion of the dancers travelling to perform in remote, rural parts of Scotland.
Indigo Design also worked on campaigns ranging from 'Cool Classics', primarily a jazz programme with only one pair of pointe shoes appearing, to La Sylphide, a more traditional-style ballet.

For these projects Indigo Design co-ordinated choreographers and dancers; found locations; chose costumes; sourced and commissioned specialist photographers and illustrators to create all sorts of graphics material which ranged from large 4-sheet posters, programmes, advertisements, to educational brochures and promotional postcards.

 

01419564646 Indigo Design Glasgow Graphic Design
Indigo Design Graphic Design for Scottish Ballet
Indigo Graphics for Sweat Baroque and RollOpera Posters
Cinderella Campaign by Indigo Design
Indigo Graphics for the National Tours
Indigo Design Poster for Cool Classics
Indigo Design Graphics for Scottish Ballet Leaflet