NHS Scotland
Health Rights
Information
'Have Your Say!' material aimed at young people won the highly commended
certificate in the 2009 BMA Patient Information Awards.
This Children's Leaflet on Confidentiality designed
by Indigo Design won first prize in the Patient Information Award (Young
People) category at the BMA (British Medical Association) Patient Information
Awards 2007.
It was also awarded a Highly Commended certificate in the general patient
information section of the awards ceremony. The aim of the competition is
to encourage the production and dissemination of accessible, well-designed
and clinically balanced materials which will enhance patients' understanding
of health.
Indigo had
been asked to develop the brand and produce literature specifically to appeal
to children after successfully designing information on
health rights for the general public.
Primary
Health Care Services
Primary health care services in Scotland have undergone a transformation
with free eye tests on offer, medical advice for minor ailments now available
at pharmacies, changes to GP services and changes to dentistry available
on the NHS. Indigo was briefed to establish a brand identity for the Leaflet
and Poster series to
disseminate this information to the general public in a clear effective
way.
The Leaflets and Posters can now be seen throughout
high street pharmacies, GP surgeries, dentists' surgeries and opticians.
It's
okay to ask! contains a series of useful tips and questions a patient
can ask during an appointment with a doctor or nurse, allowing patients
to play an active part in their care and treatment.
Indigo designed this leaflet, and its usefulness was
tested in a pilot study in which 200 members of the public took part. The
findings from the pilot were extremely positive, indicating that the leaflet
reassured people that it is okay to ask questions during health care consultations.