RSAMD
Indigo Design won the Scottish Design & Print Awards for Best Poster Design
for Into the Woods, a dark musical comedy, by Stephen Sondheim produced
in the style of the 1950's. The international jury for this competition
was headed up by the famous Dutch graphic designer and poster expert, Anthon
Beeke.
The RSAMD wanted to improve its profile as a college
and at the same time increase audience awareness of its great variety of
productions; opera, music and theatre.
Indigo was to design many series of Posters for the
RSAMD with accompanying leaflets and programmes.
The operas ranged from the more traditional interpretations for Mozart's
Figaro to a Russian constructivist-style interpretation of the lesser known
opera, The Duenna. The briefings for posters, flyers and programmes involved
close consultation with the Marketing Manager, the Director and the Conductor,
and needed a considerable amount of historical design research.
Indigo was also asked to produce seasonal themed poster series for Drama
and Music, giving each its own strong visual identity. The originality,
promise, enthusiasm and professionalism of the student performers is clearly
communicated with these Posters.
